This Privacy Notice explains how information about you is collected, used and disclosed by laticiapet USA, Inc. when you access or use our website, mobile applications, connected appliances, or our other products and services (collectively, the “Services”), or when you otherwise interact with us.
We may change this Privacy Notice from time to time. If we make changes, we will notify you by revising the date at the top of the Notice and, in some cases, we may provide you with additional notice such as adding a statement to our homepage or sending you a notification through our Services. We encourage you to review the Privacy Notice whenever you access our Services or otherwise interact with us to stay informed about our information practices and the choices available to you.
Collection of Information
Information You Provide to Us. In general, you can visit many of our web pages without telling us who you are or revealing any contact information about yourself. We collect information that you provide directly to us. For example, we collect information when you create an account, make a purchase, enroll in our classes, participate in the interactive areas of our Services, communicate with us via third-party social media sites, participate in our contests, marketing campaigns, sweepstakes and surveys, request customer support, or otherwise communicate with us. The types of information we collect may include:
- First and last name
- Your postal address(es) for billing and shipping
- Your telephone number
- Your email address
- Purchase information, including lifestyle and food preferences, and grocery lists
- Personal details (e.g., date of birth, gender)
- Your IP address
- Photographs, social media usernames and account ID’s
- Feedback and reviews of laticiapet’s products and any other information you choose to provide.
Whether or not you provide such information is your choice but if you choose not to provide the information we request, you may be unable to purchase products, use our mobile applications or other services, or access certain services, offers and content on our web sites. Also, we may need to contact you via phone, email or mail to address transactional questions or issues such as those specific to your order, even if you have opted to not receive marketing communications from us. California residents please note Your California Privacy Rights below about the categories of personal information we collect from you and the purposes for which it will be used.
When you make a purchase or a return, we collect information about the transaction, such as the class or product details, the transaction amount and the date of the purchase/return. Note that we do not store or share payment card information, such as credit card numbers. Financial transactions are processed through a variety of third-party processors. The applicable financial processor depends on the type of transaction. To identify a particular processor, please contact us at [email protected].
Information We Collect Automatically. When you access or use our Services or connect your laticiapet appliance to our Services, we automatically collect information about you and associate it with information that you provide directly to us. For example, we may collect via:
- Website Log Information: We log information about your use of our website, such as your computer’s operating system, the type of browser you use, access times, pages viewed, your IP address and the web page that referred you to our site.
- Tracking technologies: We also use various tracking technologies such as pixel tags (also known as web beacons and clear GIFs) – tiny graphic images – to tell us what parts of our website you have visited or to measure the effectiveness of any searches you may do on our website. Pixel tags also enable us to send your email in a format you can read and let us know when you have opened an email message from us. Please see our Cookie Notice for more information.
We may contract with third-party advertising companies to serve ads on our behalf across the internet. To do this, they will use tracking technologies to collect information about your visits to our website and your interaction with our products and services. They may also use information about your visits to this and other websites to target advertisements. These targeted advertisements may appear on other sites that you visit. For more information, see the Advertising and Analytics Services Provided by Others section below. If you wish to limit such collection, please see Your Choices below.
Information Collected related to Your Use of laticiapet connected appliances. When you first pair your connected appliance to our mobile application, it will automatically link to your laticiapet account. For information about de-linking your appliance from your laticiapet account, please see Your Choices below. When you connect your appliance to a Wi-Fi network, we collect information about:
- the model itself and the network (such as name and connection strength);
- your use of the appliance, such as what you are cooking and how you cook, as well as your cooking and recipe preferences;
- data from the appliance’s sensors and components;
- technical and usage information.
Please see Use of Information below to understand how we use this data.
Device Information: When you access or use our mobile sites or apps or connect your laticiapet connected appliance to our services, we collect information about the mobile phone, tablet or other device you are using, including the hardware model, operating system and version, device identifiers, mobile network information and information about your use of our Services.
Location Information: With your consent, we collect information about your location when you access or use one of our mobile applications or connect your laticiapet connected appliance to our services. For more details about the collection of location information and the choices you have, please see “Your Choices” below.
By linking information: We may combine personal information with information about your online and in-store transactions and other interactions with us, including your purchases. We may also combine your personal information with information we receive from other sources, such as joint marketing partners, public databases, publicly available pages on social media platforms and other third parties. We use this information for market research and to improve the quality of the Services we offer.
Your Social Sharing: If you choose to engage in social sharing, such as by connecting your social media account to your laticiapet customer account or by logging into your laticiapet customer account from your social media account, the social media site may share information with us about your use of their services, including profile information, information about your contacts and content you have viewed or liked. Please refer to the social media site’s privacy settings to control how you share your information from that site. If you submit any personal information relating to other people to us or to our service providers, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Notice.
Use of Information
We use your information to provide you with the Services, including to:
- Provide and deliver the Services you request, manage your accounts, process transactions (such as shipping products and out-of-stock notices), administer warranties, facilitate repairs, and send you related information, including confirmations and receipts;
- Send you technical notices, updates, security alerts, and support and administrative messages;
- Respond to your comments, questions and requests, and provide customer service;
- Facilitate contests, sweepstakes and promotions, and process and deliver entries and rewards;
- Enforce our Terms of Use and Sale or other legal rights;
- Detect, investigate and prevent fraudulent transactions and other illegal activities, and protect the rights, property and safety of laticiapet, its affiliates, you and others;
- Allow and facilitate providing you with better care;
- Maintain, protect and improve our Services;
- Communicate with you about products, services, classes, recipes, offers, promotions, events and other news and information we think will be of interest to you (for information about opting out of these communications, see “Your Choices” below);
- Monitor and analyze trends, usage and activities in connection with our Services;
- Personalize and improve our Services and provide tailored advertisements, content or features to you;
- Upload and post your feedback and reviews (including your photos and social media usernames);
- Further our business purposes and those of our third party service providers, including troubleshooting, data analysis, audits, security, fraud monitoring and prevention; developing new products, enhancing, improving or modifying products or services; identifying usage trends, determining the effectiveness of promotions; collaborating with our partners; responding to customer service inquiries; and operating and expanding current or future business activities;
- Link or combine with information we collect via other sources in accordance with applicable law to help understand your needs and provide you with better service.
laticiapet does not sell your information. We may disclose information about you as follows or as otherwise described in this Privacy Notice including, but not limited to, the following circumstances:
- With our third-party vendors, consultants and other service providers who need access to such information to carry out work on our behalf, for instance to ship products to you, process and administer your payments, sweepstakes/contests or trouble shooting as well as website hosting, data analysis, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, auditing, and other services;
- When you purchase third-party products through us, we disclose information with the suppliers of such products in order to fulfill your order;
- If you connect third-party devices and services to your laticiapet account or our Services, such as when you choose to interface an appliance or our mobile application with other devices, your information will be disclosed to such third parties per your direction and with your consent;
- When you sign up for and participate in the interactive areas of our Services, certain information about you will be displayed publicly, such as your name, photos, recipes, and any other information you choose to provide;
- In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law, regulation or legal process, safeguarding our legal rights or enforcing our terms of use;
- If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property and safety of laticiapet or others;
- In connection with, or during negotiations of, any merger, joint venture, sale of company assets, financing or acquisition of all or a portion of our business by another company, including in bankruptcy or similar proceedings;
- To respond to requests from public and government authorities, including public and government authorities outside your country of residence, or
- With your consent or at your instruction.